The reason I introduced sex - or erotic imagery - to Purple is not only because I don't want sex to be hidden but because also I consider it as an extension of fashion, the way the body expresses seduction and beauty. It's very artificial to put sex in a ghetto. Plus, sex sells.
Olivier ZahmSven Schumann did an interview with photographer Wolfgang Tillmans in Berlin addressing the question: What is photography today when everyone is a photographer? These kinds of questions and answers you find in a magazine, on paper and not on Instagram. For me this is the essence of a magazine - it's questioning what's going on today and celebrating true creativity without compromise.
Olivier ZahmPublishing magazines costs a lot of money and people don't read magazines anymore, they're all captivated by Instagram. I have to reinvent myself every season to keep the interest of the reader. Twenty-five years later, my mission is the same: Captivating the readers, not flattering the industry.
Olivier ZahmI consider that sex is part of life as much as architecture, fashion, art or food. Sex is life, simple. And I refuse to consider that sex should be hidden. When you hide sex, problems start because sex becomes dangerous.
Olivier Zahm