I think the tricky balance, the most important thing more than the horror is to have a compelling story, compelling drama, a show about great characters that you care about and you want to come back every week to see what they're up to.
Oren PeliEven when I was making the first 'Paranormal Activity,' I didn't tell anyone I was making it, not my friends or neighbors or co-workers. I just kind of found that there was nothing to gain by announcing to the world that you're doing something.
Oren Peli