My approach is that fashion must always be optimistic, and that a woman will always be enticed by beautiful clothes.
Oscar de la RentaI always tell this story: When I started, the woman went to the store to buy a dress. She saw it in pink and red, and then she remembered that the husband, who is probably going to pay for the dress, loves it in pink. So she buys the pink. Today, the same woman goes to the store and remembers the husband likes pink, and she buys the red.
Oscar de la Renta