Advertising is like learning - a little is a dangerous thing.

You can fool most of the people most of the time.

There is no greater picture than that of 10,000 smiling children. No brighter music than their clear-ringing laughter. That I, with my small amusements, have created such precious art is my life's proudest achievement.

The noblest art is that of making others happy

Politeness and civility are the best capital ever invested in business. Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly. The truth is, the more kind and liberal a man is, the more generous will be the patronage bestowed upon him.

If I shoot at the sun, I may hit a star.

Whatever you do, do it with all your might. Work at it, early and late, in season and out of season, not leaving a stone unturned, and never deferring for a single hour that which can be done just as well now.