Complacency is the last hurdle standing between any team and its potential greatness.

Your either in or out. There's no in between.

You can only receive what you're willing to give.

When a great team loses through complacency, it will constantly search for new and more intricate explanations to explain away defeat.

When you're playing against a stacked deck, compete even harder. Show the world how much you'll fight for the winners circle. If you do, someday the cellophane will crackle off a fresh pack, one that belongs to you, and the cards will be stacked in your favor.

We measure areas of performance that are often ignored: jumping in pursuit of every rebound even if you don't get it, swatting at every pass, diving for loose balls, letting someone smash into you in order to draw the foul. These 'effort' statistics are also stored on computer. Effort is what ultimately separates journeyman players from impact players. Knowing how well a player executes all these little things is the key to unlocking career-best performances.

When a milestone is conquered, the subtle erosion called entitlement begins its consuming grind. The team regards its greatness as a trait and a right. Half hearted effort becomes habit and saps a champion.