For me it is a matter of respect for the ideas in the work and the people who look at them. I absolutely hate it when works come back to the studio for repair, and I try to make sure that they never do.

I use whatever media I think will best express my ideas and therefore I don't have a lot invested in the idea of photography specifically. I am more interested in Art.

Thinking is a social process. I talk to everyone from children to anthropologists and philosophers. I try my ideas out on people and they talk back to you. That's how ideas get formed.

I started thinking of digital imaging, not photography, in 1994 as it seemed the most appropriate way to deal with ideas of biotechnology and advertising. My practice is conceptual.

Ideas rather than methods are central to they way I work, although drawing plays a central generative role in everything I do.

The studio does a lot of testing before we settle on a system. Unfortunately, this means that price tends to come pretty far down the list.

It's interesting to work with what's important today, which is meaningful for our everyday lives.