When economic modernizations come in, say goodbye to wildlife.

In most of the world, we have only small remnants of the wildlife that once existed. Africa has the most astonishing wildlife still. Now Africa is modernizing. In the next twenty years, Africa is modernizing economically, and one of two things is going to happen. Either Africa will be just like the rest of the world and it's say goodbye to wildlife. Or, we can learn from the mistakes made in the rest of the world.

A lot of African wildlife is very big. If you're protecting the big stuff, you're usually protecting the small stuff, too.

We did a campaign here with New York Times. We had a great ad: "Today in America, someone will kill an elephant for a bracelet." We became sensitized in our society. Now there are four or five billion people in Asia who need to get this message. We need to use social media, print magazines, celebrities - anything we can to share this message. It's not cool, it's not okay. You are destroying beautiful animals. You are robbing a continent of its wealth. And you are hurting a lot of innocent people.

When economic modernizations come in, say goodbye to wildlife.

Helping Africans navigate the transition to modernity with a huge, wonderful wildlife resource still intact.

In most of the world, we have only small remnants of the wildlife that once existed. Africa has the most astonishing wildlife still.