In most of the world, we have only small remnants of the wildlife that once existed. Africa has the most astonishing wildlife still.

A lot of African wildlife is very big. If you're protecting the big stuff, you're usually protecting the small stuff, too. One of the main things we advocate for is for countries to set aside, even if it's fewer places, really big places, so that you can have viable populations.

These magnificent species of Africa - elephants, rhino, lions, leopards, cheetah, the great apes (Africa has four of the world's five great apes) - this is a treasure for all humanity, and they are not for sale. They are not for trade. They need to be valued and preserved by humanity. We all need a global commitment to that.

When economic modernizations come in, say goodbye to wildlife.

In most of the world, we have only small remnants of the wildlife that once existed. Africa has the most astonishing wildlife still. Now Africa is modernizing. In the next twenty years, Africa is modernizing economically, and one of two things is going to happen. Either Africa will be just like the rest of the world and it's say goodbye to wildlife. Or, we can learn from the mistakes made in the rest of the world.

A lot of African wildlife is very big. If you're protecting the big stuff, you're usually protecting the small stuff, too.

We did a campaign here with New York Times. We had a great ad: "Today in America, someone will kill an elephant for a bracelet." We became sensitized in our society. Now there are four or five billion people in Asia who need to get this message. We need to use social media, print magazines, celebrities - anything we can to share this message. It's not cool, it's not okay. You are destroying beautiful animals. You are robbing a continent of its wealth. And you are hurting a lot of innocent people.