The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual.

I think you'd have to be a pretty brave man to say "never go out of style," but men's suiting has been relatively stable for 100 years now. The single-breasted, two-button gray flannel suit, you could've worn it in exactly the same cut, shape and fabric in 1910 as you wear it in 2010.

The tailoring may be a softer, more draped, but I don't believe it's any less smart. For sure it feels more relaxed, it's a different kind of elegance, but I'd never call it casual.

I think we like to romanticise about past eras, and for sure there have been great ones (like the 1820s maybe, or the 1530s) but I don't think London has ever been more culturally and sartorially rich as it is now.

In a funny way I think social media is making people less rather more experimental. People are too worried about looking good all the time. When I grew up you could get it all horribly wrong and it didn't matter, there was no record.

Stay true to yourself because at the end of the day you can't lie to yourself.

Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.