I think you have to humble yourself before the process of starting and running a business. Only the incredibly fortunate achieve their success quickly. Most people, it takes many many years of incredible hard work, and many periods of severe poverty, and it kind of makes it all the better.

There was a time when black and navy blue suits were pretty much everything you saw. That has completely changed. People are wearing big checks, checks with browns and blues and shades of gray, and the scale is very large, and some of them are very bold with heavy contrasts.

The mistake many people make when they go to a bespoke tailor is they often think they need to do something special - either an interesting design feature, or a particularly interesting or unique-looking cloth. I say do the opposite. Stick to something really simple, because this will be a suit that you will really want to wear, so start with something very straightforward and you will get an enormous amount of joy wearing it.

Casual to me implies a lack of care or thought.

I'm an advocate for buying few, but very good quality pieces of clothing, and if you do that you need to take care of them.

Work really hard, think carefuly about how you spend every penny, and be absolutely true to your own vision of your clothes and your brand. It has to be personal.

I think you have to humble yourself before the process of starting and running a business. Only the incredibly fortunate achieve their success quickly. Most people, it takes many many years of incredible hard work, and many periods of severe poverty, and it kind of makes it all the better.