Not a visible enthusiasm but a hidden one, an excitement burning with a cold flame.

He possessed the power. He held it in his hand. A power stronger than the power of money or the power of terror or the power of death: the invincible power to command the love of mankind. There was only one thing that power could not do: it could not make him able to smell himself.

He had escaped the abhorrent taint! He was truly completely alone! He was the only human being in the world!

And because people are stupid and use their noses only for blowing, but believe absolutely anything they see with their eyes, they will say it is because this is a girl with beauty and grace and charm.

This perfume was not like any perfume known before. It was not a scent that made things smell better... it was completely new, capable of creating a whole world, a magical, rich world, and in an instant you forgot all the loathsomeness around you and felt so rich, so at ease, so free, so fine.

And finally - he was neither able nor willing to prevent it - the self-loathing dammed up inside him spilled over and gushed out, gushed out of glaring eyes that grew ever grimmer, angrier, beneath the rim of his cap, flooding the outside world as perfect, vulgar hate.

He who ruled scent ruled the hearts of men.