Risks are a measure of people. People who won't take them are trying to preserve what they have. People who do take them often end up having more. Some risks have a future, and some people call them wrong. But being right may be like walking backwards proving where you've been. Being wrong isn't in the future, or in the past. Being wrong isn't anywhere but being here. Best place to be, eh?

If you can't solve a problem, it's because you're playing by the rules

Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

It's never the next brief, it's ALWAYS THIS brief .

Do not put cleverness in front of the communication.

Do not covet your ideas.

Don't give a speech. Put on a show.