Everybody wants to be good, but not many are prepared to make the sacrifices it takes to be great. To many people, being nice in order to be liked is more important. There's equal merit in that, but you must not confuse being good with being liked.
Paul ArdenThere are rules in advertising, and those rules are self-imposed by the client companies because they don't want their products to be seen as dishonest.
Paul Arden