My theory with the auctions has been to try to make them like a party, like a social event. If people are having a good time, talking with their friends, they're much more likely to bid.
Paul BrownI enjoy winning and very much dislike losing- but I did not allow either of them to obsess me. I was a silent loser, believing that if you won you said little, and if you lost you said even less
Paul BrownBy nature, an auction is kind of a wholesale beast anyway. You're buying second hand goods, even with the historical, antique or aesthetic value. You look to get the wholesale price and you hope for retail spikes periodically when you get two or three people in the audience that want the same thing.
Paul Brown