I'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
Paul FeigThe reason most comedies don't win awards is that the filmmakers put the comedy first. This means you have to create a story around the jokes.
Paul FeigA lot of comedies fall apart because they just go from joke to joke, and the characters are all sort of being crazy off on their own.
Paul FeigWhat you want is the thing that critics love and audiences love, but that's the hardest thing to do.
Paul FeigYou want a happy ending, but not such a ridiculous happy ending that it doesn't mean anything to anybody.
Paul Feig