If you're not connected emotionally to a story, then you're dead. You're as a filmmaker really just opening the door for people to lose interest and their minds to wander, for them to start picking it apart. That's what people will do, people will naturally tear stuff apart because they're trapped with it, they paid money for it. And they came into it wanting to love it. So all you can really do is piss off the audience. Unless you do things right.
Paul FeigThe greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
Paul FeigSo many stars who have shows are intimidated by having people around them be funnier than them. It's always the unsuccessful ones. Look at Seinfeld - he's great because he let everyone be hilarious.
Paul FeigI really put my heart and soul into everything and I don't want a project that doesn't feel real to me or I don't get invested in. In order to drive a show for eight or 10 years or whatever the target for doing a show is, it really has to be a part of you. Because then I can come up with stories for seasons and seasons on end. I wish I had the ability to just like the idea and get people in and drive it that way through their enthusiasm. For me, it has to be a little more of a personal thing, even if it's not a completely personal story.
Paul Feig