If you're not connected emotionally to a story, then you're dead. You're as a filmmaker really just opening the door for people to lose interest and their minds to wander, for them to start picking it apart. That's what people will do, people will naturally tear stuff apart because they're trapped with it, they paid money for it. And they came into it wanting to love it. So all you can really do is piss off the audience. Unless you do things right.
Paul FeigThe good thing is that I really think that American television is in kind of a second golden age. Even though there's a lot of reality and all those contest shows, which aren't my kind of shows, the scripted stuff that's going on is so good right now because of basic cable. Everyone has stepped it up and realised that people like quality.
Paul FeigOne of the biggest things you have is your reputation and your reputation with knowing what's good and what's not good.
Paul FeigHollywood is a business and movie studios are only going to do what's going to make money. It's not an altruistic thing. They are blatant grabs for money. Responsible studios want to make quality pictures, but at the same time nobody is going to make quality pictures they know aren't going to make any money.
Paul FeigWhat you never want to do is have a story that doesn't track emotionally, because then you're going joke to joke and you're going to fatigue the audience. The only thing that's going to string them to the next joke is how successful the previous joke is.
Paul Feig