The reason most comedies don't win awards is that the filmmakers put the comedy first. This means you have to create a story around the jokes.
Paul FeigThroughout my teens, I just wanted to go somewhere I could wear a Donald Duck pin and no one would care.
Paul FeigWhat you never want to do is have a story that doesn't track emotionally, because then you're going joke to joke and you're going to fatigue the audience. The only thing that's going to string them to the next joke is how successful the previous joke is.
Paul FeigIf you're not connected emotionally to a story, then you're dead. You're as a filmmaker really just opening the door for people to lose interest and their minds to wander, for them to start picking it apart. That's what people will do, people will naturally tear stuff apart because they're trapped with it, they paid money for it. And they came into it wanting to love it. So all you can really do is piss off the audience. Unless you do things right.
Paul Feig