The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
Paul FeigWhat I do as a director is really create a safe environment that everyone can feel very comfortable in and experiment within so that they don't hold back anything. You never ever want someone to go, 'Oh I shouldn't have done that.' There isn't anything you shouldn't try. If it's terrible, who cares?
Paul FeigI'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
Paul FeigThat's what I love about the mockumentary style, is the added thing of people knowing they are on-camera, which changes your behavior. That's why we sometimes do what we call spy shots.
Paul FeigWhat's great about the geek spirit is that life never seems to stop us, and they never seem to kill our enthusiasm, our optimism and our hunger to experience the world. We keep our sense of humor, we protect our dignity, we talk to our friends about the experience and then we start again fresh the very next day.
Paul Feig