The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
Paul FeigWomen comedy is different than men comedy. Guy comedy is very aggressive, it's about insulting each other, name-calling, and kind of busting each other's chops, and that's not what women's comedy is.
Paul FeigIf you're not connected emotionally to a story, then you're dead. You're really just opening the door for people to lose interest and their minds to wander, for them to start picking it apart.
Paul FeigIf you made a movie that no man in the world went near, but every woman in the world went to, you'd have the highest grossing movie of all time. You'd make trillions of dollars. But I don't want to make movies that are just for the ladies. I don't want to ghettoize any audience that way.
Paul FeigScripts are a house of cards and you can't just reach in the middle and pull out the middle card because the house of cards will fall down. But at a certain point you almost have to allow that house of cards to get knocked down a few times because you need to make it sturdier. How many times do you hear, "No, that doesn't make sense," or "Why would this happen?" That was a mistake. You shouldn't have those moments, because the moment you're knocked out of the story, then you're dead. And all you can go is moment to moment,or joke to joke. And that's gonna wear people out.
Paul Feig