The greatest way for people to experience a comedy is to go in not knowing anything about it. But because of marketing, it's impossible. Marketing meaning that in order to get people to come you can't just go, 'Hey, there's a great movie - we're not going to show you anything from it but trust us!
Paul FeigLittle Britainโฆ ever since it first came onโฆ I come here a lot, we have a lot of friends here, my wife used to work with a lot of Brits, so we were always keyed into the hot shows when they first came out. So, I fell in love with Little Britain.
Paul FeigHey, I'm like the Wayne Gretsky of the entertainment biz - I have other people do my dirty work while I skate around and get to be a nice guy. What can I say? I'm a coward.
Paul FeigI'm the biggest proponent of test screenings now. There's two ways to face test screenings. For dramas, I don't know if I would rely on them as much, although I still think you need them, because you're making a movie for an audience at the end of the day. But with comedy... You could go through a script or anything I ever worked on, where you go, "This is hilarious," and you put it in front of people and you get nothing. And then the other side of it, is something you're like, "I think this is really stupid," and it gets a giant laugh.
Paul Feig