Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.
Think like a customer
By creating compelling content, you can become a celebrity.
For corporate marketers pod-casting is low hanging fruit.
Transparency may be the most disruptive and far-reaching innovation to come out of social media.
When you say ROI, do you mean return on investment or risk of inaction.