While there may be no "right" way to value a forest or a river, there is a wrong way, which is to give it no value at all. How do we decide the value of a 700-year-old tree? We need only to ask how much it would cost to make a new one, or a new river, or even a new atmosphere.
Paul HawkenBusiness is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.
Paul Hawken