The first rule of sustainability is to align with natural forces, or at least not try to defy them

If everyone thinks you have a good idea, you´re too late

We have an economy that tells us it is cheaper to destroy earth in real time rather than renew, restore, and sustain it. You can print money to bail out a bank but you can't print life to bail out a planet.

Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night, and we watch television.

And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.

When the planes still swoop down and aerial spray a field in order to kill a predator insect with pesticides, we are in the Dark Ages of commerce. Maybe one thousandth of this aerial insecticide actually prevents the infestation. The balance goes to the leaves, into the soil, into the water, into all forms of wildlife, into ourselves. What is good for the balance sheet is wasteful of resources and harmful to life.

We can no longer prosper by increasing human productivity. The more we try to do, the more poverty we will create.