The first rule of sustainability is to align with natural forces, or at least not try to defy them

Luck is earned. Luck is working so hard at your craft, service or enterprise that sooner or later you get a break.

And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.

The future belongs to those who understand that doing more with less is compassionate, prosperous, and enduring, and thus more intelligent, even competitive.

Most floods are caused by man, not weather; deforestation, levee construction, erosion, and overgrazing all result in the loss of ecosystem services.

Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.

I'd rather fail at something important than succeed at something trivial.