That appropriation of resources and the transformation of them into goods and services through the European production system characterized, and characterizes to this day, all industrial systems including the information age.

Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.

What a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.

When asked if I am pessimistic or optimistic about the future, my answer is always the same: If you look at the science about what is happening on earth and aren’t pessimistic, you don’t understand data. But if you meet the people who are working to restore this earth and the lives of the poor, and you aren’t optimistic, you haven’t got a pulse.

The bottom line is down where it belongs – at the bottom. Far above it in importance are the infinite number of events that produce the profit or loss.

The most unrealistic person in the world is the cynic, not the dreamer.