The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.

While there may be no "right" way to value a forest or a river, there is a wrong way, which is to give it no value at all. How do we decide the value of a 700-year-old tree? We need only to ask how much it would cost to make a new one, or a new river, or even a new atmosphere.

his planet came with a set of instructions, but we seem to have misplaced them. Important rules like don’t poison the water, soil, or air, don’t let the earth get overcrowded, and don’t touch the thermostat have been broken.

Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.

If, as is natural, you focus on the corruption and on those threatened institutions that are trying to prevent change - even though they don't really know what they're trying to prevent - then you can get pessimistic.

All is connected ... no one thing can change by itself.

Good management is the art of making problems so interesting and their solutions so constructive that everyone wants to get to work and deal with them.