The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.

The great thing about the dilemma we're in is that we get to re-imagine every single thing we do...There isn't a single thing that doesn't require a complete remake. There are two ways of looking at that. One is: Oh my gosh, what a big burden. The other way, which I prefer, is: What a great time to be born! What a great time to be alive! Because this generation gets to essentially completely change the world.

If everyone thinks you have a good idea, you´re too late

The promise of business is to increase the general well-being of humankind through service, a creative invention and ethical philosophy.

Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.

We can just as easily have an economy that is based on healing the future instead of stealing it. We can either create assets for the future or take the assets of the future. One is called restoration and the other exploitation. And whenever we exploit the earth we exploit people and cause untold suffering. Working for the earth is not a way to get rich, it is a way to be rich.

I'd rather fail at something important than succeed at something trivial.