While there may be no "right" way to value a forest or a river, there is a wrong way, which is to give it no value at all. How do we decide the value of a 700-year-old tree? We need only to ask how much it would cost to make a new one, or a new river, or even a new atmosphere.
Paul HawkenThe bottom line is down where it belongs โ at the bottom. Far above it in importance are the infinite number of events that produce the profit or loss.
Paul Hawken