Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

That appropriation of resources and the transformation of them into goods and services through the European production system characterized, and characterizes to this day, all industrial systems including the information age.

We need to revise our economic thinking to give full value to our natural resources. This revised economics will stabilize both the theory and the practice of free-market capitalism. It will provide business and public policy with a powerful new tool for economic development, profitability, and the promotion of the public good.

Luck is earned. Luck is working so hard at your craft, service or enterprise that sooner or later you get a break.

Being in business is not about making money. It is a way to become who you are.

You can blame people who knock things over in the dark or you can begin to light candles. You're only at fault if you know about the problem and choose to do nothing.

Business is correct to defend its right to act in order to produce a vigorous and engaging prosperity. But it is wrong if it forgets that this freedom can only be experienced within the discipline of social responsibility.