Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

The most unrealistic person in the world is the cynic, not the dreamer.

What we already know frames what we see, and what we see frames what we understand.

Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.

Ralph Waldo Emerson once asked what we would do if the stars only came out once every thousand years. No one would sleep that night, of course. The world would become religious overnight. We would be ecstatic, delirious, made rapturous by the glory of God. Instead, the stars come out every night, and we watch television.

It is critical to realize that underlying the extermination of nature is the marginalization of human beings. If we are to save what is wild, what is irreparable and majestic in nature, then we will ironically have to turn to each other and take care of all the human beings here on Earth. There is no boundary that will protect an environment from a suffering humanity.

We are losing our living systems, social systems, cultural systems, governing systems, stability, and our constitutional health, and we're surrendering it all at the same time.