The most unrealistic person in the world is the cynic, not the dreamer.

I'd rather fail at something important than succeed at something trivial.

Local companies don't have to internalize their costs, and few actually do, but they tend to more often because the owners live there and they have to show their face in town, and their kids play with other kids.

Interestingly, the oil companies know very well that in less than 30 years they will not only be charging very high prices, but that they will be uncompetitive with renewables.

The most unrealistic person in the world is the cynic, not the dreamer.

Natural capitalism is not about making sudden changes, uprooting institutions, or fomenting upheaval for a new social order. Natural capitalism is about making small, critical choices that can tip economic and social factors in positive ways.

If there is to be an ecologically sound society, it will have to come the grass roots up, not from the top down.