When the planes still swoop down and aerial spray a field in order to kill a predator insect with pesticides, we are in the Dark Ages of commerce. Maybe one thousandth of this aerial insecticide actually prevents the infestation. The balance goes to the leaves, into the soil, into the water, into all forms of wildlife, into ourselves. What is good for the balance sheet is wasteful of resources and harmful to life.

When the planes still swoop down and aerial spray a field in order to kill a predator insect with pesticides, we are in the Dark Ages of commerce. Maybe one thousandth of this aerial insecticide actually prevents the infestation. The balance goes to the leaves, into the soil, into the water, into all forms of wildlife, into ourselves. What is good for the balance sheet is wasteful of resources and harmful to life.

Business is the only mechanism on the planet today powerful enough to produce the changes necessary to reverse global environments and social degradation.

It costs the same to send a person to prison or to Harvard. The difference is the curriculum.

Green business is not about tie-dyed T-shirts. It's about transforming the industrial system itself into one that looks at all the connections.

I'd rather fail at something important than succeed at something trivial.

What we already know frames what we see, and what we see frames what we understand.