It's going to be an interesting dilemma for certain corporations. They've worked so hard to make themselves important in the way music goes out into the world, but it's completely irrelevant when people can get their music in a different way.
Paul MorleyI always thought that pop groups were going to be made up in the 21st century. It wouldn't be four musicians, as such. Especially in the online world, with the worlds that are opening up.
Paul MorleyThere's different ways of presenting a pop group to the world. It doesn't have to be the same old poses.
Paul MorleyI know, or I dream, that pop music can search out limits, mock restrictions and divisions, exorcise cultural nightmares, contribute to revitaiisation of people's thinking, disturb and inspire if only through its unstable mobility, its readiness to pursue apparently irrelevant links and private associations.
Paul MorleyThe corporations have all their marketing tools, but it's so much better to go in and find out what's going on and what people are thinking.
Paul MorleyI'm not denying that in the world there's been some tremendous musical happenings, like DJ Shadow or whatever, that kind of thing. But when it goes into the weird thing where you get a remix done by a certain person because they need a brand name, that's when it becomes really discouraging.
Paul Morley