When the idea came up, (Newman's Own) I said, "Are you crazy? Stick my face on the label of salad dressing?" And then, of course, we got the whole idea of exploitation and how circular it is. Why not, really, go to the fullest length, and the silliest length, in exploiting yourself and turn the proceeds back to the community?
Paul NewmanAdmit it. I'm the best you ever seen, Fats. I'm the best there is. And even if you beat me, I'm still the best.
Paul NewmanNow then, if we were to go the lowest road and plaster my face on the bottle of oil and vinegar dressing just to line our pockets, it would sink. But to go the low road to get to the high road- shameless exploitation for charity, for the common good- now that's an idea worth the hustle, a reciprocal trade agreement.
Paul Newman