...." I was rather discouraged when I discovered that Paul and Hotch had no marketing survey, no business plan, no budget, no organized strategy for the introduction of the sauce. When asked about this lack of preparation, the haphazard nature of their business, Paul said, 'Me in this business is just part of life's great folly. Stay loose, men, keep 'em off balance.'"
Paul NewmanThe spaghetti sauce is a good thing to think about. Morning, noon, and night, think about the spaghetti sauce. Think about hustling other people to buy the spaghetti sauce.
Paul Newman