There are times when product is more important than people and sometimes the people are more important than the product.

In the camera business, you won't survive if you don't innovate. In the guitar business you may or may not. The guitars being sold were designed between '48 and '59, Gibson SGs in '61.

People will pay exactly what things are worth give or take a few bucks. You might pay a few bucks more if you like the dealer and think the dealer will take care of you, but most people are going to the internet and don't care about that. I don't think that hard earned money is given away.

There are times when product is more important than people and sometimes the people are more important than the product.

Nobody gives twenty-five million dollars to anybody if they're not getting twenty-five million worth out of it. Forget it. It just doesn't happen.

I see money as a reflection of how much impact you're having on the world. I see money as a metaphor in a way.

Somebody's going to wake up and their job in life is going to be to make guitars. There are a lot of good, talented people.