The most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.

I think the most important thing that a company can do, not just in the customer space but the employee space, is to be completely open and completely honest. Don't pretend that you're doing something that you can not do. There's an old saying in Silicon Valley, "It's not a bug. It's a feature."

When I lived in Japan in the 1980s, I once was mistaken for Paul Newman, and I didn't have much more hair than I do now. My first reaction was that staying in Japan might be good for my social life.

When everybody else is in a down market is focusing on what they're doing wrong, instead focus on what you should be doing differently, it may be that what you did in the past was perfectly right. It is possible to do all the right things in business and still have a business crisis because of what's happening in the external environment. And if you start focusing on mistakes only, you're going to miss opportunities.

More information and more communications foster world peace and understanding. But connecting extremist nut cases together on the Web - whatever flavor extremism they are - is a really bad thing. More information may not be a good thing, either.

I think it is just a matter of time before we have literal ghosts in the machine so you can create an alter ego of yourself that learns from your social experiences and extends a life even if you're no longer in the game or you are no longer alive.

Stock prices turn people's heads. When prices are high, we treat a company like gods, and if they drop, we treat them as fools.