Stock prices turn people's heads. When prices are high, we treat a company like gods, and if they drop, we treat them as fools.
Paul SaffoSometimes I think we're on this world for three reasons: to be useful, to tell each other stories and to collect stuff. It's the only explanation for eBay. We love to collect stuff, and at least if we're collecting stuff in cyberspace we're not deforesting the Sierra Nevada.
Paul SaffoThe arrival of television established a mass-media order that dominated the last 50 years. This is a personal media revolution. The distinction between the old order and the new order is very important. Television delivered the world to our living room. In the old media, all we could do was press our noses against the glass and watch.
Paul SaffoThe best way to let people go is to let them know when they're hired that it's an uncertain environment and that their job is always at risk and even if you let them go, it's not that you don't love them.
Paul SaffoThe future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the expanses of cyberspace.
Paul SaffoThe most important thing that a company can do in the midst of this economic turmoil is to not lose sight of the long-term perspective. Don't confuse the short-term crises with the long-term trends. Amidst all of these short-term change are some fundamental structural transformations happening in the economy, and the best way to stay in business is to not allow the short-term distractions to cause you to ignore what is happening in the long term.
Paul SaffoThere is reason to be scared. Look at what has happened with fundamentalism - this is a reaction against modernity. It happens to be cloaked in religion, but these are people saying enough is enough. It's happened again and again through history. The good news is that modernism has always won.
Paul SaffoThis new world of personal media - the Web, the Internet and et cetera - not only delivers the world to your living rooms, but everywhere. And we get to answer back. And we're expected to answer back.
Paul SaffoMy driving style is alert. As a forecaster, I can't help but think about who else is on the road and how little attention they are paying to their driving.
Paul SaffoWe do need to rethink privacy. I think we need to fall back on (former Supreme Court Justice) Felix Frankfurter's definition of privacy which is, "Privacy is the right to be left alone."
Paul SaffoThink about reading: Today, parents would love it if their kids read books more because the parents understand the books. Just over 100 years ago, parents were upset because their kids were reading dime-store novels. Parents would say, "I don't want you inside reading anymore. Get outside and play." I guarantee you, in 50 years or so, parents are going to say, "You're not going outside to play until you finish that video game."
Paul SaffoIt's interesting to see the lament of each generation overwhelmed by the next new tool. I can show you passages from scholars of Germany in the 1480s lamenting the fact that they are overloaded with all this stuff to read because of the printing press.
Paul SaffoAs Stewart Brand (co-founder of Emeryville's Global Business Network) likes to say, "Information lasts forever. Digital information lasts forever or for five years, whichever comes first." There are examples everywhere. The tapes from the original Viking landers that went to Mars are at (NASA's) Jet Propulsion Laboratory, but there is no machine that can read the tapes.
Paul SaffoGoogle was the right set of people at the right time, and they ended up doing the right set of things. It's worth looking at how they are managed. They are network-oriented and allow a lot of flexibility and creativity.
Paul SaffoI think companies over the last 10 years have done a very bad job of explaining to their employees what the intrinsic risks are. All I know is, if you wait until you let the employee go to deal with the issue of how do you communicate to the employee about being let go, it's too late to do anything.
Paul SaffoI don't think information overload is a function of the volume of information. It's a derivative of the volume of information plus the sense-making tools you have.
Paul Saffo"Point of view" is that quintessentially human solution to information overload, an intuitive process of reducing things to an essential relevant and manageable minimum... In a world of hyperabundant content, point of view will become the scarcest of resources...
Paul SaffoIt turns out it takes 30 years for a new idea to seep into the culture. Technology does not drive change. It is our collective response to the options and opportunities presented by technology that drives change.
Paul SaffoI'm actually an optimist about what lies ahead. Are wikis reliable? It depends on the specific business. Is Wikipedia reliable? You bet. Wikipedia is a researcher's dream.
Paul SaffoI live on a canyon at the edge of San Mateo. We are fortunate to have lots of suburban wildlife as our neighbors, though I kind of wish the rattlesnakes would stop curling up by our back door.
Paul SaffoUsing technology merely to lower operational costs amounts to standing on a whale fishing for minnows. It just allows you to do the old thing more efficiently, where in this moment of deep transformation, it is much more likely that you should be doing something entirely new in an entirely different way.
Paul SaffoThe Web is a compelling new medium being put to all kinds of uses, by everyone from banks to Cub Scouts to flying saucer cults. That said, it can also be a powerful folly amplifier.
Paul SaffoI think it was Samuel Johnson who said, "There are two kinds of information in this world: that what you know and that what you know where to get." The tools help the latter, and that's what keeps us from going nuts. The sense of overload comes from the gap between that sudden jump in volume (of information) and the tools we have to make sense of it.
Paul SaffoI think the most important thing that a company can do, not just in the customer space but the employee space, is to be completely open and completely honest. Don't pretend that you're doing something that you can not do. There's an old saying in Silicon Valley, "It's not a bug. It's a feature."
Paul SaffoThis new economy that's just emerged has a new central economic actor. It's not the worker, the person who produces, nor the person who consumes, the purchaser. It's a new actor that does both things at the same time, call them a creator. They both create and consume in the same single act, and we're just beginning to see the shape of this new economy and it changes not just the economy itself, it's going to change the whole nature of the work relationship.
Paul SaffoWhen I lived in Japan in the 1980s, I once was mistaken for Paul Newman, and I didn't have much more hair than I do now. My first reaction was that staying in Japan might be good for my social life.
Paul SaffoAs recently as the '70s, people were forced to see information that they didn't agree with in newspapers and the like. Now there is so much information you really can build your own walled garden that just has the stuff that reinforces your view. I think it applies to all of us. People are really going into these separate camps, and that's the big social challenge in this age of too much information. How do we crack that and create a common dialogue?
Paul SaffoEvery new thing upsets people. We all know someone that has a teenage kid who sits in the room and the television is on, their iPod is on, they have the computer on and at least three other electronic devices going while they're doing their homework. It drives the dad nuts, but he can't complain because the kid's a 4.1 (GPA) student.
Paul SaffoMy advice is don't use technology primarily to lower costs. Use technology to create new, effective ways of touching the market and creating new businesses and if you do that right, the cost savings will come.
Paul SaffoThe goal of forecasting is not to predict the future but to tell you what you need to know to take meaningful action in the present
Paul SaffoResponding to climate change will become the obsession of the next decade in much the same way terrorism was this decade's obsession.
Paul SaffoWhen everybody else is in a down market is focusing on what they're doing wrong, instead focus on what you should be doing differently, it may be that what you did in the past was perfectly right. It is possible to do all the right things in business and still have a business crisis because of what's happening in the external environment. And if you start focusing on mistakes only, you're going to miss opportunities.
Paul SaffoMicrosoft is a big intellectual roach motel. All the big minds go in, and they don't come out.
Paul SaffoGraphic designers are idea embalmers, loving undertakers preserving bits of data like to many butterflies pinned to felt in a jewel box.
Paul SaffoI can't imagine how you can find the discipline to be emotionally detached reporting on a revolution, the winds of which are blowing right down the hallways of the publication you work for. That's like an orthopedic surgeon trying to perform arthroscopic surgery on their own knee. It's possible, but it's hard to see through all the pain.
Paul SaffoThe curse of cyberspace is that everything we want to preserve will get lost and everything we want to lose will be preserved.
Paul SaffoThough I carry enough electronics to get nervous in a lightning storm, I love paper and I always have a Moleskine journal with me to capture notes, conversations and ideas.
Paul SaffoI'm not sure the notion of employee or job is going to survive the transition over the next couple of decades. The very notion of a fulltime job will seem as quaint in 20 years as the notion of someone getting a gold watch at their retirement in the 1950s.
Paul SaffoWe tend to use a new technology to do an old task more efficiently. We pave the cow paths.
Paul SaffoEvery day huge amounts of information break off like icebergs and melt away. What worries me is that much information in electronic form is never reduced to paper. Some people have described this as being on the edge of a digital Dark Age and fear we may commit a massive act of amnesia.
Paul SaffoWe invent our technologies and then we turn around and use our technologies to reinvent ourselves as individuals, communities and cultures.
Paul SaffoTake cyberspace as an example. We had this wonderful utopian vision of a new home for the mind. What we've reaped isn't cyberspace. It's cyberbia. It's this vast, bland wasteland of vulgar people and trivial ideas and pictures of half-naked starlets. But despite all the uncertainty, has there ever been a more fascinating moment to be alive?
Paul Saffo