I've actually tried not to call myself a futurist for the last 25 years. I prefer "forecaster," but people call me a futurist, and it doesn't really bother me.
Paul SaffoIt turns out it takes 30 years for a new idea to seep into the culture. Technology does not drive change. It is our collective response to the options and opportunities presented by technology that drives change.
Paul SaffoWhen everybody else is in a down market is focusing on what they're doing wrong, instead focus on what you should be doing differently, it may be that what you did in the past was perfectly right. It is possible to do all the right things in business and still have a business crisis because of what's happening in the external environment. And if you start focusing on mistakes only, you're going to miss opportunities.
Paul SaffoGraphic designers are idea embalmers, loving undertakers preserving bits of data like to many butterflies pinned to felt in a jewel box.
Paul SaffoEvery day huge amounts of information break off like icebergs and melt away. What worries me is that much information in electronic form is never reduced to paper. Some people have described this as being on the edge of a digital Dark Age and fear we may commit a massive act of amnesia.
Paul SaffoI would say digital technology probably doesn't have much impact on us so far. We've seen photographs of people from when they are alive. We see home movies. We have videotapes now and e-mails. When it's going to get interesting is in massively multiplayer online games where you have avatars (online personas). You could actually create an avatar that's semi-autonomous. It could do things for you while you get off the game to run the rest of your life.
Paul Saffo