I think of futurists as people who have a particular attitude about the future. They're advocates for a certain kind of outcome. As a forecaster I am something very different. I am a professional bystander. I have opinions about the future, of course. But my whole posture is to be detached and to identify what I think will happen and not allow my judgments of what should happen to get involved.

Microsoft is a big intellectual roach motel. All the big minds go in, and they don't come out.

The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the expanses of cyberspace.

It's interesting to see the lament of each generation overwhelmed by the next new tool. I can show you passages from scholars of Germany in the 1480s lamenting the fact that they are overloaded with all this stuff to read because of the printing press.

I think the most important thing that a company can do, not just in the customer space but the employee space, is to be completely open and completely honest. Don't pretend that you're doing something that you can not do. There's an old saying in Silicon Valley, "It's not a bug. It's a feature."

People were touchingly naive at the dawn of the Internet revolution when they said the Internet will route around censorship the way it routes around damage. With any revolution, the establishment catches up and figures out how to screw it up. The answer is to keep technology advancing fast enough so that those who would try to control it can't. It's up to people to defend what they care about. We shouldn't be complacent that this stuff is going to be a force for good.

The thing I see happening is that there's a real compression between generations. There used to be about 20 years difference (in technology use). Now you talk to 15-year-old kids and their 9-year-old brother or sister is using stuff that they don't understand.