I've actually tried not to call myself a futurist for the last 25 years. I prefer "forecaster," but people call me a futurist, and it doesn't really bother me.

As Stewart Brand (co-founder of Emeryville's Global Business Network) likes to say, "Information lasts forever. Digital information lasts forever or for five years, whichever comes first." There are examples everywhere. The tapes from the original Viking landers that went to Mars are at (NASA's) Jet Propulsion Laboratory, but there is no machine that can read the tapes.

Every day huge amounts of information break off like icebergs and melt away. What worries me is that much information in electronic form is never reduced to paper. Some people have described this as being on the edge of a digital Dark Age and fear we may commit a massive act of amnesia.

I'm not sure the notion of employee or job is going to survive the transition over the next couple of decades. The very notion of a fulltime job will seem as quaint in 20 years as the notion of someone getting a gold watch at their retirement in the 1950s.

People were touchingly naive at the dawn of the Internet revolution when they said the Internet will route around censorship the way it routes around damage. With any revolution, the establishment catches up and figures out how to screw it up. The answer is to keep technology advancing fast enough so that those who would try to control it can't. It's up to people to defend what they care about. We shouldn't be complacent that this stuff is going to be a force for good.

Hipness is the only asset that matters.

My advice is don't use technology primarily to lower costs. Use technology to create new, effective ways of touching the market and creating new businesses and if you do that right, the cost savings will come.