What happened with Final Destination was that the movie was in post-production for a long time and I think they changed a lot of the deaths, so a lot of those things were last-minute additions. Everything we shot is in the movie and it's all been designed. We didn't change anything. It's been a year of making those things happen, exactly as we had pictured them.

I started doing commercials in 2008 right after we released Death Race, and the reason was that I spent two years prepping Death Race and building all these custom rigs to shoot cars in the most dynamic and exciting way.

3D really altered the way I shot the movie completely, and it was exciting because, after 20 years of filmmaking, I felt like I was making my first movie, all over again.

I think, as a filmmaker, my style of filmmaking is very well-suited to 3-D anyway, so it's not like I'm having to change a huge amount of the way I shoot to work in 3-D. I think you could probably dimensionalize some of my movies and they would make very good 3-D films.

I'm a very collaborative person, so that's not the way I work any way. Once VW got over the idea that I was going to blow their cars up, then we shot the thing really fast and it came out really good. Like I said, it won a bunch of awards and that really was the start of working in commercials.

It's a very different experience shooting in 3-D because the camera rigs are so large. Everything we've become accustomed to in the last ten years as filmmakers, which is cameras getting smaller and smaller and you can just throw them on your shoulder and stick them in a car and do whatever you want, you can't do any of that now. You're forced to put things on dollies and track and cranes.

It's all based around the idea that basically VW cars are space age. They're the worst cars to use in action movie, because all the things you want to traditionally do in an action movie they won't allow you to do, because they make you drive safely if you want to or not.