I'm definitely obsessed about artists and the type of music and the playing and the tone and all that kind of thing - I'm not obsessed about what the best Beatles album is. I just think if The Beatles are great, they're great.

A lot of young artists and musicians that we work with, you think they're gonna want to come in and buy the rock star-looking leather jacket - whatever it is that you think they're gonna want. They all want a suit. They want a tuxedo jacket, they want a suit. They don't want to look like their dad in it, but they want a suit.

I don't know if there's any formula. I'm not sure I believe in that, to be honest. I don't know if there's any rhyme or reason to music. Sometimes it hits and sometimes it doesn't, really.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I don't feel old or young, I just am

I look for that stimulation constantly. I'm looking for inspiration and stimulation. Not bored with what we've done.

Sometimes you're ahead of the game and sometimes people don't get it and that's just one of those things you have to accept and carry on.