Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.
Paul WellerThere's such a wealth of great music, clothes or whatever. There is so much great stuff out there, that why would you not still be interested if you've grown up in that kind of culture?
Paul WellerYoung people can listen to music at any moment in the day or night. Which is great, but I think it kind of devalues it as well. They don't feel the need to own it. They certainly don't feel the need to pay for it. I'd have to save up for weeks to buy an album when I was a kid, and that made it even more great for me when I finally got that thing in my hand.
Paul Weller