There have been records I've been really, really pleased with that haven't connected with people. But I felt good about them.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I play out my role, I've even been out walking -They tell me that it helps, but I know when I'm beaten.

I saw an interview with Keith Richards. He said, 'How else could a kid in Dartford suddenly connect with and understand what Muddy Waters is singing?' There's a cultural difference, but there's just something in that music that subconsciously or internally you just understand; it just makes sense.

I don't feel old or young, I just am

I suppose it's nice to have some surprise in life and to surprise yourself in life and see what else you can do.

I think you have to satisfy yourself first and foremost. There have been records I've been really, really pleased with that haven't connected with people. But I felt good about them. If you're making music, you must want to turn other people on to it, whether you're number one in the charts or number 60. I don't know, that's a commercial thing, but just the fact that other people like you... there's no point in making music, otherwise. Otherwise you might as well make it in your bedroom and leave it there.