Sometimes you're ahead of the game and sometimes people don't get it and that's just one of those things you have to accept and carry on.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I saw an interview with Keith Richards. He said, 'How else could a kid in Dartford suddenly connect with and understand what Muddy Waters is singing?' There's a cultural difference, but there's just something in that music that subconsciously or internally you just understand; it just makes sense.

Going to college was never an option. I was passionate about music, but how much talent I actually had was another matter.

Worldwide, most people dress more casually these days, don't they? They have done for the last 20 or 30 years, I suppose. So, every place that I go to, the majority of people really wear jeans, trainers, T-shirt - everybody seems to dress more for comfort. Whereas, even in my lifetime, even up to the early-'70s, there was still that thing of dressing up.

I only put an album out every two or three years.

People say you make your best work when in despair, but I think happiness is a good place to write from.