Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.
Paul WellerThere's always something in most world folk musics that always seems connected; whether it's a bagpipe or a tambura, there's always some sort of drone instrument, and there's always percussion.
Paul WellerMusic's totally eclectic now. I saw a DJ the other day, he was on Virgin radio over here, and he said he played "Going Underground", the Jam song, on his breakfast show. Then he got a text from some young kid asking if was a new band. I think a lot of people these days, younger people as well, are aware of all sorts of music, really. If you're into the Libertines you probably also have to be aware of the Beatles, or the Kinks. I think there's a better, possibly greater appreciation for all music, of all eras, I think.
Paul WellerI get bored quickly. I kind of take my hat off to bands who have been around for a long time and still do the same thing, because it's hard to keep a band together for decades. But I couldn't do that. I couldn't play the same songs night after night or just trade on my past glories, because it wouldn't interest me as a person.
Paul Weller