The Zombies were really unique - they had elements of jazz and classical music in their songs and songwriting. They had a very, very different sound compared to a lot of their contemporaries at the time.

I think you have to satisfy yourself first and foremost. There have been records I've been really, really pleased with that haven't connected with people. But I felt good about them. If you're making music, you must want to turn other people on to it, whether you're number one in the charts or number 60. I don't know, that's a commercial thing, but just the fact that other people like you... there's no point in making music, otherwise. Otherwise you might as well make it in your bedroom and leave it there.

Worldwide, most people dress more casually these days, don't they? They have done for the last 20 or 30 years, I suppose. So, every place that I go to, the majority of people really wear jeans, trainers, T-shirt - everybody seems to dress more for comfort. Whereas, even in my lifetime, even up to the early-'70s, there was still that thing of dressing up.

An artist or writer always has to move forward. All the time you're trying to improve yourself, or at least look at ways to improve things or make things better. I'm not really one to harp on previous records. I'm always looking forward to what I'm doing now, and what's ahead.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I'm definitely obsessed about artists and the type of music and the playing and the tone and all that kind of thing - I'm not obsessed about what the best Beatles album is. I just think if The Beatles are great, they're great.

Why not go down the pub? A guy once came up to me at a gig and asked me if I had MySpace. I said, 'This is my space, and you're invading it.'