I saw an interview with Keith Richards. He said, 'How else could a kid in Dartford suddenly connect with and understand what Muddy Waters is singing?' There's a cultural difference, but there's just something in that music that subconsciously or internally you just understand; it just makes sense.

I had a total belief in The Style Council. I meant every word and felt every action.

I'm definitely obsessed about artists and the type of music and the playing and the tone and all that kind of thing - I'm not obsessed about what the best Beatles album is. I just think if The Beatles are great, they're great.

Our campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.

I think the biggest influence for me is when I hear a great piece of music, whatever the style, I'm kind of inspired by that greatness and I'm inspired to try and obtain something that comes close to that greatness.

When I'm dead I wanna leave a body of work, like authors or great painters do.

For me, my entry point, when I was old enough, was the skinhead/suedehead thing, sort of like '70/'71. People didn't have much money - they would save up, or whatever - but everyone always dressed up. You'd go to a dance at the football club on a Thursday night and all of us kids - all of us from maybe like 12 to 16 - were all dressed up.