I never, ever wanted to be the Rolling Stones. Bless their hearts, but I dont necessarily want to go on doing the same old thing for the next 10, 20 years... I could see how easy it is to get into that rut, the whole touring mindset.

For me, there's always an early-'70s sense. There's always a sprinkle of it - if I do it exactly like that, sometimes it becomes too costume-y or too thought out. But the influences are there, without a doubt, always, because to me, that was the part that I also felt was the most defining of my own personality and my own style, and I also think that it's timeless. You never look wrong.

You can't live a lie. You have to follow your heart.

I still want to do what I want to do, but we also have to think about some sense of protecting the business that's out there as well.

I think part of what we do is there is a bit of dandy influence, always, or a little sprinkle of it. Not literal Savile Row dandy, but there's a bit of sartorial dandiness in everything that we do - every collection that we do.

If we get through for two minutes only it will be a start!

I don't know if there's any formula. I'm not sure I believe in that, to be honest. I don't know if there's any rhyme or reason to music. Sometimes it hits and sometimes it doesn't, really.