It's important to know all those things, but part of our jobs is to move people along and to make people excited to buy music or buy clothes, and give them enjoyment, I think, too.
Paul WellerThere's such a wealth of great music, clothes or whatever. There is so much great stuff out there, that why would you not still be interested if you've grown up in that kind of culture?
Paul WellerToday, we're even into the whole sweat thing. They'll wear a [suit] jacket like this, but they'll wear it with sweat pants and sneakers. But I do think there is every generation - and it won't be as big as it was when you and I were those ages - but every generation all of a sudden experiences that they want to dress up.
Paul WellerOur campaigns have always been based on what we consider music icons that transcend generations and they're not of the moment - they continue to evolve.
Paul WellerI'd like to think that what I've written over the years and what I'm doing now means something to people. People in the street all the time are saying "love the new record" or "I love that record," this tune or that tune. It means an awful lot, or it's been a big part of their lives. As a songwriter, what else would you really want? You're trying to connect with people, people's emotions, and maybe say something about their lives or feelings. That's probably a good enough compliment to receive, really.
Paul WellerA lot of young artists and musicians that we work with, you think they're gonna want to come in and buy the rock star-looking leather jacket - whatever it is that you think they're gonna want. They all want a suit. They want a tuxedo jacket, they want a suit. They don't want to look like their dad in it, but they want a suit.
Paul Weller