They want everybody to vote. I don't want everybody to vote. . . . As a matter of fact, our leverage in the elections quite candidly goes up as the voting populace goes down.

Despite being able to demonstrate a very large audience, major advertisers at first wouldn't touch Limbaugh.

What changed their mind was Jimmy Carter's intervention against the Christian schools, trying to deny them tax-exempt status on the basis of so-called de facto segregation.

Without the ability of issue groups to tell the truth, who knows what the public will believe.

Self-professed conservatives comprise about 40% to 45% of the electorate.

They want everybody to vote. I don't want everybody to vote. Elections are not won by a majority of people, they never have been from the beginning of our country and they are not now.

Second, a quarter to a third of those who listen to Rush Limbaugh and Sean Hannity are liberals.